Fractured Atlas's excellent blog refers us to a page by the Virtual Arts Incubator (a project of the Fine Arts Fund of Cincinnati) that is a bullet list of ways to make your website an effective marketing tool.
I particularly think this is important:
» Website should be under your control.Note that the former is necessary if you're going to accomplish the latter.
» Website needs constant care and maintenance.
For more info on how to get started on making and using your website, try this, this, and this.
