Guy Debord was a French philosopher with some far-out ideas about the alienation of capitalism, commodity fetishism, and the banality of modern culture, summed up in his most influential work, Society of the Spectacle. In 1957 Debord was a founding member of the Situationist International, a group which sought to upend conventional society through a kind of creative disruption, using politically charged art and writing to reclaim individuality and self-determination outside of the Spectacle's pervasive influence.

The Situationists were also known for practicing derive, essentially a drug-addled wandering through Paris, during which Debord and his friends would use urban space in unexpected or unintended ways. After all, why not take a nap in the middle of the boulevard? Why not relieve yourself at a bus stop?

Debord's influence is still present in creative works such as Fight Club, Adbusters, or with our friends at Improv Everywhere. Witness their latest stunt, where 111 shirtless men go shopping in a Manhattan Abercrombie & Fitch store.

Frankly, the New Albany-based corporation has had it coming for a long time. But are Charlie Todd and his wily band of IE Agents subverting the Spectacle, or merely perpetuating it in a different way?