Wow, theatre is all over the TV these days. First Legally Blonde makes it onto MTV and soon Walmartopia will be on the new Fox. But the award for coolest (and maybe most) televised exposure (I bet more people see this than watched The Tonys) goes to My First Time, an invention of Altar Boyz producer Ken Davenport, who is featured with hisPhone in the one of the latest iPhone ads.
Ken talks about how he uses his iPhone to scan the play's website for fan reactions. There must be some super-secret fan website out there (Making it secret doesn't really make it too useful, though.) cause I can't find the fan reactions he's talking about. (The webpage in the ad is this one.)
To be fair, I didn't follow-up on the MySpace or Facebook sites, so maybe that's where the fans are complaining about flubbed lines and causing Ken to call the director to say, "You need to get back in the theater and check it out." Maybe some licensing issues kept them from featuring MySpace or Facebook in the ad.
There's a spot-on reaction over at iPhone Central.
Oh, yeah, I bet the director loooooves that. I'd like to see a counterpoint commercial with how exactly the director feels about Ken's new iPhone. I imagine it would involve hair-tearing and perhaps jumping up and down on an iPhone.Go here to watch the ad on Apple's website.
For further research, here's a NY Times article about the My First Time.
And here's a link to a story about my first time.
Ha! Did you really think I'd get that personal?
And another thing ... I didn't really mean to spend this post bashing Ken. I just thought it was really cool that a theatre dude was in a iPhone ad. When I get rich, I'm buying iPhones for everyone in my company.
