In Seth Godin's new book The Dip he describes eight types of dip curves. I believe our non-profit theatre model (or the ages-long project of perfecting it) is stuck in type #6 - a Conceptual Dip.

You got this far operating under one set of assumptions. Abandoning those assumptions and embracing a new, bigger set may be exactly what you need to do to get to the next level. The heroes who have reinvented institutions and industries (everyone from Martin Luther King, Jr., to Richard Branson, from Zelma Watson George, to Jacqueline Novogratz) all did it in exactly the same way - by working through a conceptual dip all the way to the other side.